So my favorite place to get gelato in Firenze is GROM!
Not only does it tastes the best but it uses biodegradable materials, organically grown fruits from their own farm, paper is from responsibly managed forests and the recycle! Can't get much better then that!
It is really popular with Italians as well- not just us American students.
Today there was a line out to the street! (Of course we waited in it- its GROM)