FACT: The U.S. government does not require health studies or pre-market testing for personal care products.
FACT: There are many non-natural components and processes in most U.S. body care products. Even those labeled "natural" may contain harsh preservatives or ingredients with environmental concerns.
FACT: Sunscreen is recommended by experts, yet many chemical sunscreens have been shown to have questionable safety. Our Premium standard allows only those that physically screen sun as a safer alternative.
FACT: Science never stops. Our customers trust us to stay on top of the latest breakthroughs, so the Premium standards are designed to evolve as new science-based studies and research come to light. We are excited to consider them as a starting point, a work in progress, an opportunity to raise the bar ever higher.